The March 19th luncheon as been canceled due to COVID-19 . We will try reschedule this event at a later time.
The Strategic Brand Management Speaker Ryan White WSU
At our March Luncheon, Ryan White, Professor with Winona State University, will discuss how Strategic brand management can be a source of sustained competitive advantage if executed properly. Unfortunately, how to build a “strong” brand is often discussed yet often misunderstood. Building a “strong” brand requires more than choosing an attractive logo, a cool font, and a good color scheme – it requires an understanding of the role brands play in customers lives and the implications for marketers.
You will leave with:
- An understanding of the biggest problem facing your customers and why your customers struggle to solve this problem.
- An understanding of the role brands play in helping your customers solve the biggest problem they have in their life.
- An understanding of the real definition of “brand loyalty”.